Flat Plans

Film Poster

I have produced a flat plan of my film poster, I have took inspiration from films of the drama genre which I have previously researched and I have took on board everything I have learnt from my textual analysis and secondary and primary research; I think this is clear in my flat plan design. Firstly I think that this poster is effective and meets the requirements of my chosen genre so as a result will attract my target audience. The poster doesn't let you know much as it won't features the main character so this acts as a teaser and creates an air of intrigue so the audience want to know more. When carrying out my primary research this is what my target audience find appealing; they don't want the game given away Immediately. I have chosen a large close up central image of my main character Tom, and this is another big pull factor for my intended audience. My main actors eye line falls on the top third as this creates direct address with the viewer and develops a personal relationship - they want to find out more about 'Tom'. He has a blank, expressionless look suggesting to the audience what the film may be about, and the whirlwind of emotions the film will include - a popular trait of the drama genre.

I have included critics ratings and an award win of the release to attract the audience as they may like to hear someone elses opinion of the film. But also ratings shows the success of the film visually with the use of stars out of 5. The award win at the top of the page is one of the first things a reader will see, so draws the eye in to find out more about the film and to read more of the poster. The title of the release 'Tom' is very clear to the audience and is a captivating title - it wants to make you find out more, especially about the film and who is Tom. Because it is so large it is very striking and eye catching and draws readers in, this works in parallel with the bold display font.

The layout it is very simple to make it easy to follow but holds valuable information, for example as mentioned above the ratings and critic comments, but also the directors name, actors names, and the production company logo 'Octo Films'. These conventions were included in the film posters I studied in my research.
I chose the colour palette of mainly light blue and white so it doesn't overpower the central image. The colours dark blue and red are strong and bold but are used in moderation and when the text is small. The colour palette is easy on the eye and attracts readers. Most of my text is in capitals, this stands out to the viewer, attracts the eye and screams out to the reader that it is something important and worth reading. Over all the poster has a unique design alike posters I have researched of my chosen genre and I think my poster resembles professional practice.

Film Magazine

For my film magazine cover I have a chose a medley of aspects from top range magazines such as Empire and Total Film and indie magazine, Little White Lies. This is because in my focus group and questionnaire the majority of participants preferred Total Film and Empire however they also liked the quirkiness of Little White Lies. I have tried to link these two different types of film magazine by providing informative sell lines like Empire and Total Film, but also by using a creative image of the main character and using savvy language for example the strapline.

The other films that I have mentioned on the cover, sell lines and the puff lean more to the mainstream this is because my focus group and questionnaire participants mentioned that they prefer information on blockbuster films and don't want anything too obscure.

I have created intrigue and teasers for the reader; the sell lines leave the reader interested and eager to read on, because I have used buzzwords such as 'Exclusive'. Most of my text is in capitals, this stands out to the viewer, attracts the eye and screams out to the reader that it is something important. My masthead dominates the top of the page, because it is so large it is very striking and eye catching and draws readers in, this works in parallel with the bold display font. I think the word 'Popcorn' is effective as it links to movies and has a quirky feel which works well for my target audience. 

My actors eye line falls on the top third as this creates direct address with the reader and develops a personal relationship. The image is centralised so stands out straight away.

Also in my secondary research I learnt that a lot more men buy/read film magazines than women, so by having the male protagonist on the cover, hopefully they will be able to relate more, and as a result draw them into finding more about the feature film.  

Magazines use a three colour palette rule therefore I used dark blue, light blue and black. I had seen this similar use of colours on a Total Film cover and thought it looked professional. A 3 colour palette rule is a typical media magazine convention as most  stick to three colours to give it a  distinctive and professional - not too messy look.The colours I have chosen are also ones I have used in my poster; I want people to associate these colours to the film, so when they see the poster and the magazine cover they will make a comparison. I have also used a similar image on both to heighten this.

I have included simple things such as the date and issue number to make the magazine look more professional. These are typical conventions magazine companies provide so the reader is well informed.