Evaluation Question 4

Evaluation Question 4

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Evaluation Question 3

What have you learnt from your audience feedback?

Evaluation Q. 3 on Prezi

Evaluation Question 2

How effective is the combination of your main task and ancillary tasks?

Evaluation Q. 2 on Prezi

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Final Film Trailer

Screen shot of my final trailer on Final Cut Express:

Final Film Poster

Final Film Magazine

Construction of Film Poster and Film Magazine

Film Magazine Front Cover

This is my final fully constructed Film Magazine Cover. I have used Adobe Photoshop CS4 to construct the cover. Below are my following stages and tools I have used to create my front cover. 

Firstly I uploaded the image to Adobe Photoshop CS4.

I then used the text tool to insert my masthead 'POPCORN' and film title 'TOM' and, the move tool to place them where appropriate. 

I again used to the text tool to insert the banners, 'EXCLUSIVE', 'WE VENTURE BEYOND THE BOUNDARIES OF THE BIG SCREEN' and 'THE MOST REFRESHING ORIGINAL BRITISH DEBUT IN YEARS'.

I again used the text tool to insert my sell lines on the left.

I again used the text tool to insert the puff and the text inside the starred circle. To create the '+' on the puff I used the pen tool and on the first layer I drew a horizontal line, I then duplicated that layer and rotated it 90 degrees. I then moved the vertical layer over the horizontal layer, checked the accuracy then merged the two layers. 

For the final magazine cover I have inserted the barcode and the date, issue number and price using the text tool.

To create the stars;

I drew a circle on Adobe Illustrator and put lines at 45 degree intervals then created a star with the shape tool. I then duplicated the stars and placed them at 45 degree positions around the circle and ended up with this:

Film Poster

This is my first fully constructed Film Poster. I have used Adobe Photoshop CS4 to construct the page. Below are my following stages and tools I have used to create my front cover. 

Firstly I uploaded the image to Adobe Photoshop CS4.

I inserted the text, title of film, credits and name of actors/director using the text tool. I created the text with the red border in Adobe Illustrator. To get the red outline I used the stroke tool, I then dragged the text into Photoshop.

On this screenshot I inserted the 'Octo Films' logo and the 15 certificate logo. I also inserted the critic comments and stars to the poster.

To create the stars I used the shape tool in Adobe Illustrator, I then duplicated the first star 3 times and spaced them out appropriately.

On this screenshot I have added the masthead/skyline using the text tool. This was intially going to be my final magazine cover, however I thought it needed something more punchy so I created this:

To gain this effect for my final film poster, I created a new layer and using the paint bucket dropped in a black fill, I then changed the opacity to 65% so you could see some of the sheet behind. Using the magic wand tool I cropped out an aproximate offset of the main characters shape, I then deleted this and applied an outer glow from the effects palette.  

Further Audience Feedback

For my trailer I got some breif audience feedback as you can see below on a previous post. However I thought it was a good idea to catch up with my focus group from my primary audience research to find out what they thought of my rough cut of products and to see if they could suggest any changes.



Taking this feedback on board I am going to make the following amendments to my trailer and print products:

As mentioned in my previous post I am going to make the following changes to my film trailer:
I still need to add the title of the film, 'TOM', to the trailer, which is crucial. Moreover I need to focus on the font and intertitles more; making them more effective (same colour, same font and size etc) and genre related. I also need to work on the continuity of the shots and just overall 'tidy' up my trailer and try to improve it to the best of my ability.

The amendments I'm going to make to my poster are; to play around with the colour palette and add some different fonts to create variation. I am also going to add an effect to the poster to make it more eye catching, for example, a glow around Tom the main character. Moreover, I am also going to add star ratings to the left hand critic to match the right side.

The amendements I'm going to make to my magazine cover are; I am going to experiment with different fonts and sizes to add a variety, to as a result create more awareness and make it more appealing to the eye to draw readers and potential viewers in. I am also going to add a price as this is a crucial form and convention of not just film magazines but magazines in general. 

Rough Cut of Film Poster and Film Magazine

The following rough cuts of my print products are more or less the same as my flat plan designs which I made earlier in my planning. 


Film Magazine 

This is my first rough cut of my film magazine cover. I am really happy with my first attempt and I think it follows all the forms and conventions of the drama genre.  I have chosen a large close up central image of my main character Tom, and this is another big pull factor for my intended audience. My main actors eye line falls on the top third as this creates direct address with the viewer and develops a personal relationship. He has a blank, expressionless look suggesting to the audience what the film may be about, and the whirlwind of emotions the film will include - a popular trait of the drama genre. Moreover, the sell lines create intrigue and teasers for the reader.

From  my audience feedback (above post), the amendments I am going to make are; I am going to experiment with different fonts and sizes to add a variety, to as a result create more awareness and make it more appealing to the eye to draw readers and potential viewers in. I am also going to add a price as this is a crucial form and convention of not just film magazines but magazines in general. 

Film Poster

This is my first rough cut of my film poster. I have chosen a large central image of the main character Tom just like on the film magazine cover. I have included critics ratings and an award win of the release to attract the audience as they may like to hear someone elses opinion of the film. But also ratings shows the success of the film visually with the use of stars out of 5. The award win at the top of the page is one of the first things a reader will see, so draws the eye in to find out more about the film and to read more of the poster. The layout it is very simple and  easy to follow but holds valuable information, for example as mentioned above the ratings and critic comments, but also the directors name, actors names, website, and the production company logo 'Octo Films'. These conventions were included in the film posters I studied in my research. The colour palette is easy on the eye and attracts readers. Most of my text is in capitals, this stands out to the viewer, attracts the eye and screams out to the reader that it is something important and worth reading.

From my audience feedback (above post), the amendments I am going to make are; to play around with the colour palette and add some different fonts to create variation. I am also going to add an effect to the poster to make it more eye catching, for example, a glow around Tom the main character. Moreover, I am also going to add star ratings to the left hand critic to match the right side.

Photoshoot Analysis of Different Shots

I chose this shot for my film poster and film magazine as the main character is present in the image, and he is also facing forwards with his eyeline falling on the top third which as a result creates direct address with the reader, so forms a relationship. The main protagonist is called Tom which is the title of the film so this works really well as readers can easily associate him with the film. The background of the sheet is really effective as during the film he acts as a carer for his Gran; doing her washing, ironing, and so on. His facial expressions are perfect in this shot as he has the found the ideal mixture of sad and happy, which is what drama films center around; the twist of emotions. Protagonist Tom is wearing his signature outfit in this image which firstly signifys the genre but also creates a brand out of the character and people will relate each of the print products and the trailer together. Moreover the same photo on each of the print products will reinforce the film and main character to viewers. 

I really like these two images above, however I think the background of the wood and brick is too harsh on the eye and takes the limelight away from the main character. I also think it suggests to the viewer that the film is about something much rougher and harsher.

These above images are similar to the final one I chose for my two print products, however I just thought the facial expressions weren't as strong. He looks spaced out here which I don't think would engage the reader or viewer of the poster/magazine cover.

I didn't choose this shot as I thought the background of the shrubbery takes the focus away from the main character and it also wouldn't work well with text placed on top of it. It is also over exposed and the characters face isn't focused and lacks interest so wouldn't attract many readers/viewers.

Voice Over Construction

I recorded this following voice over script on an Olympus Digital Voice Recorder. The voice over is featured at the beginning of my trailer.  I have used my Dad, Mark, who isn't featuring in the trailer as a character so this is ideal.

Trailer Editing Process

I have got to the stage where I have a rough cut of my trailer:

I have used the software Final Cut Express to edit my film trailer. I have broadened my skills and learnt a lot of new things during the process. To edit this rough cut I have used many tools including; the select tool, the select track forward tool, the razor blade tool, and a range of the dissolve effects (cross dissolve, dip to colour dissolve, fade in fade out dissolve), rendering, filters to brighten shots, adding text and colour blocks, and the pen tool which was particularly useful in changing the volume of each clip.

To get some audience and academic feedback I screened it to my media teacher and one of my peers. Here are their comments:

The comments are positive and what I had hoped for. My peer stated that my music choice goes well with the genre and sounds professional, which is excellent. There is also some positive criticism which I have took on board. 

To improve, I still need to add the title of the film, 'TOM', to the trailer, which is crucial. Moreover I need to focus on the font and intertitles more; making them more effective (same colour, same font and size etc) and genre related. I also need to work on the continuity of the shots and just overall 'tidy' up my trailer and try to improve it to the best of my ability.

Sound

For the sound I decided to go with the track 'Six Wolves' by acclaimed local band hailing from Newcastle, Lets Buy Happiness - which was featured in my animatic. I have permission from my friends and band members Mark and James to use their track in my trailer. As the original song is longer than my film trailer I have mashed it up to make it fit in with the timing of around 2 minutes and also what is happening on screen, such as when characters Tom and Tulip are having fun in the countryside the tempo of the song increases. I used the razor blade and pen tool to do this. 

Logo Development and Creation

Logo Development on Prezi

Production

A selection of stills from one of my film shoots: