Textual Analysis

Textual Analysis on Prezi

Genre

Genres on Prezi

Evaluation (video):

Marketing Films -Case Study

'We no longer simply consume marketing campaigns; we've become active participants in them, as can be seen in the recent trend in transmedia storytelling. Today, the movie released in cinemas is just one part of a wider narrative jigsaw that stretches beyond the confines of the theatre and across other forms of media'.

Cloverfield on Prezi

Brief

The Brief:


- A promotion package for a new film to include a teaser trailer, together with;
1. A film magazine front cover, featuring the film 
2. A poster for the film


The production element and presentation of research, planning and evaluation may be individual or group work.